CANON
knock at the cabin |CES

The Consumer Electronics Show in Las Vegas attracts over 115,000 attendees who are eager to explore the latest advancements in consumer electronics. Canon collaborated with M. Night Shyamalan, who produced his recent film, "A Knock on the Cabin," using Canon equipment and technology. Together, they designed a unique and captivating experience that not only drew visitors in, but also showcased Canon's cutting-edge technologies.

One of the most thrilling aspects of this project was the incorporation of Canon's M-REAL advanced VR system within a replica cabin from the film. This state-of-the-art technology enabled visitors to step into the eerie world of the movie, experiencing an unprecedented level of immersion. The M-REAL demonstration quickly became the talk of the event, generating significant interest among attendees who eagerly queued to sample this groundbreaking virtual reality experience.

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Brand: Canon USA
Agency: FCB
Production Company: UNIT9
Experiential Producer: Kristen Kain
Set Design: Ron Beach
Lighting Design: Sohail e. Najafi