CAPTAIN MORGAN / VITACOCO
A TASTE OF THE TROPICS
The event, dubbed 'A Taste of the Tropics,' was a collaboration between Vita Coco and Captain Morgan, designed to bring the tropical experience to various U.S. cities throughout the summer of 2023. The event in Jamaica, Queens was part of the first-of-its-kind Tropical Takeover Tour.
The party was a tropical extravaganza, featuring elements like palm trees, hammocks, and authentic Jamaican food, creating an atmosphere reminiscent of a Caribbean vacation. The event also showcased the musical talents of Shenseea, a Jamaican sensation known for her infectious dancehall hits. Shenseea expressed her excitement about the partnership with Vita Coco and Captain Morgan, stating that it felt like they had brought the whole Caribbean to New York.
The event also served as a launch for Vita Coco Spiked with Captain Morgan, with guests getting an opportunity to taste the product both off the shelf and mixed into bespoke cocktails.
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Brand: Diageo
Agency: Community
Production Company: mssngpeces
Director: Josh Nussbaum