TEMPTATIONS Treat them too

Mars, the company behind the popular Temptations cat treats, presented an exciting challenge: the creation and implementation of a cat treat delivery service, similar to pizza delivery, but for cats.

Eugene, Oregon, known for its high rate of cat ownership, was chosen as the ideal location. The initial step involved converting a coffee shop into a cat-centric pop-up store. This space became more than a retail outlet; it was an immersive experience for cats and their owners.

Local residents were recruited and trained for the store, serving not only as employees but also as ambassadors for the Temptations brand. Their roles included manning the counter, aiding customers with purchases, and sharing product information.

An online ordering system was also developed, catering to Eugene's cat enthusiasts. This platform was designed for ease of use, featuring a straightforward interface and a robust product tracking system.

To ensure timely delivery of treats, a local delivery team was established. These drivers, specially trained for the role, ensured on-brand delivery of the product using customized mopeds and cat-themed helmets.

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Brand: MARS
Production Company: HELO
Agency: adam&eve
Film Director: Kyle Ruddick